With the recent Covid-19 pandemic, people and the world economy have been affected greatly. Pandemic led to the inevitable surge in using digital technologies with nationwide lockdowns, social distancing, and many more. During the time of the pandemic, many people, as well as organizations, had adjusted the way of lifestyle and work.
E-Commerce ecosystems across the world have been playing a major role in providing better customer service with social distancing along with other aspects. Increased digitization also leads to the educational institutions and leading firms shifting towards the work-from-home or WFH. The upsurge in Blockchain technology also plays an important role in the transaction method making everything easier.
Growth In Online Business:
With the retail brick-and-mortar sales rebound from their pandemic plunge, it is a great option for the online business to thrive with the recent pandemic. Research also addresses the consequences as well as causes of the digital divide. Apart from these, issues of net neutrality along with the zero-rating plans automatically increase scrutiny.
In the modern-day, people have been accessing eCommerce websites from the comfort of their homes. Ecommerce sales accelerated years of growth at an all-time high after the pandemic. Most of the countries have been facing locked down and the retailers were forced to close.
Ecommerce especially reached an all-time high of more than 16.4% of total global retail sales. Older shoppers also moved to the online digital trend so that it would be suitable for easily saving more time to the excellence. Based on a global survey, 84% of the consumers have shopped online during the pandemic.
With the spread of the pandemic, most of the regions implemented lockdowns and have been shutting down activities for human interactions and gathering. Lockdown resulted in people taking to the internet as well as internet-based services to communicate from their homes.
It also mainly leads to the increased investment in network equipment, bandwidth expansion, as well as advanced software that leverages cloud services. Digital infrastructure especially requires handling the required load and bandwidth. There has been a greatly increased usage of the technology from 40% to 100% become one of the best options for business.
Increasing Overall Online Presence For Business:
Having a strong online presence is most important for the website to build a better reputation as well as gains more credibility. These would attract more number of new customers. These are also suitable options to easily make your business readily accessible to customers. These also give the website much more boost so that it is easier to:
- Optimize site for mobile
- SEO based contents
- Refresh websites look
- Create valuable content
- Incorporate keywords on website pages
- Improves overall user experience
Need For Social Media Presence:
Social media has been used by more than 4.33 Billion users around the world at the start of 2021. This mainly equates to more than 55% of the total global population. The usage of social media has been increased during the time of pandemic on the average 16½ new users per second. Promote your business online with social media and keeps customers in the loop.